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GROWING YOUR BUSINESS 2017-07-14T20:04:08+00:00

Strategic Planning

CREATING THE STRATEGY FOR SUCCESS.

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Take control of your future by having a solid strategic foundation! Our Strategic Plans help you set priorities, focus energy & resources, strengthen operations, ensure that stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess & adjust the business direction in response to a changing environment. The result is a disciplined process that guides the organization, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.

Much like a Business Plan is needed when starting a business, a Strategic Plan helps you grow your business most efficiently. In simplest terms a snapshot of where you are, where you want to go and how you can get there given the current market and economic conditions.

Marketing

THE “MUST HAVE”.

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Looking to take your business to the next level? Wise move. Now is the time to think strategically — and create a Marketing plan that leverages your time and money to create the next-level business success for you. Marketing is the key to unlock growth in your business. Our work is process driven – crafting the best mix of elements to create the perfect result to set you apart from the others. Whether you want to get a second opinion on your existing plan, rebuild or transform your approach, we will make sure you are ready for action. Providing both fixed term and a-la-carte options, allows us to create tailor-made solutions right for you and your budget. We can manage individual channels or provide a robust suite of services. Our ninja-like marketing gurus are well-versed in email, social media, influencer marketing, advertising and much, much more. Interested? Let’s meet. We can show you what it looks like to have a full marketing team at your side, without the overhead and run around.

“GET CLOSER THAN EVER TO YOUR CUSTOMERS, SO CLOSE THAT YOU TELL THEM WHAT THEY NEED WELL BEFORE THEY REALIZE IT THEMSELVES” – Steve Jobs.

WE INVITE YOU TO FIND OUT HOW OUR MARKETING SOLUTIONS GIVE YOU THE EDGE IN TODAY’S HIGHLY COMPETITIVE MARKET.

Web, Social Media & Digital Services

THE RIGHT ON-LINE STUFF.

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Tap into your audience and organically engage with your customers. Everyone has a social media presence these days, and your business needs one too. With a highly targeted organic social media plan, your business becomes the owner of your customer’s feed. Our social media experts create content that engages customer/user communities across all channels (from LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc). We can even manage comments or posts relating to your business – also see Lead Management below. Don’t let your business be a digital ghost.

In this ever changing technical world, web-trends vary frequently. At BizMetrics, we work to be on the leading edge of these trends. Our services are always focused on your customer and the results you need. Having a great website should be the foundation of your business, particularly if you do/plan to do e-commerce. We look to build a solid foundation that keeps your visitors excited as they navigate. And everything we do is mobile-ready too. Here are three things we will add to overall strategy:

  • Extend your Reach to the Right Audience

  • Boost your Credibility & Build Social Proof

  • Build Value for your Customers & your Business

Connect with us today for a no obligation review and assessment.

Content Creation, Blogs, Newsletters, Presentations & Webinars

CONTENT REALLY MATTERS IN EVERYTHING YOU DO.

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Create, Curate & Share. Your best marketing tool is what you can share. We will create a robust content calendar and plan to help you thoughtfully engage with your audience at every point of the funnel. We’ll help you build a loyal following around thought leadership and timely insights in your industry. The best part about curated content? It lives online forever and helps build your online reputation. We place links to your content as recommended reading on premium publisher sites and leverage your audience to drive new traffic to your content. BizMetrics’ team of content writers will help you put your best foot forward to grow your business both on and off line.

Lead Generation & Management

AN ENDLESS SUPPLY OF PROFITABLE, LOYAL CUSTOMERS.

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How do you find the right customers? The ideal for your business customers? The answer is Lead Generation in conjunction with your digital presence. Having an effective Lead Generation process is necessary to ensure the long-term success of your business. We help keep your lead funnel full of the right prospects.

In addition, we also provide Lead Management programs as well as a la carte strategies and components for business to effectively manage their sales funnels. We develop and qualify potential buyers with relevant, uniquely personalized nurturing campaigns and robust scoring capabilities. We identify and deliver more leads that close, and close faster directly to you. Our process of managing those prospective customers includes the following processes:

  • Lead generation activities directed to your desired audience

  • Capturing of the lead

  • Communicating with lead

  • Filtering & ranking of the lead

  • Lead nurturing to sale or close

  • Transition to customer

  • CRM & follow up

Lead Generation is a continuous process that takes time to get going and running properly. Keep your business growing without the worry of having to keep your sales funnel filled. Let us show you some options to help manage this for your business.

Know your Customer, Audience & Market Tools

GET A LEG UP ON YOUR COMPETITION.

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Understanding your audience helps you acquire the right customers. Break thru the clutter, learn and obtain valuable feedback in real time to help make a lasting impression in the market.

Use these tactics to engage directly with the right, desired customers to grow your business even more profitably in an impactful and memorable way. We will create a complete turnkey solution for experiential activations- from conception and design, sourcing, budgeting, on-site management, to post analytics. We integrate technology and social media to magnify your activation and provide data driven results. Break through cyber clutter and interact face to face with the people you’re targeting, learn and get feedback in real time, and make a lasting impression through an unforgettable experience.

Growing your Business Toolkit

VALUE-ADDED PACKAGE TO GROW YOUR BUSINESS.

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Is your Business having difficulty reaching your growth and profitability objectives? Running out of time to do all the things you need to do? Our “Grow your Business” toolkit might be the answer. Included are tips on:

  • Increase revenue and profits

  • Reach more potential customers

  • Access professionals to help with growing your business

  • Become known for your expertise and service

  • Create marketing goals, strategies and campaigns

  • Select powerful on line and off line techniques to that showcase your business

  • Design better marketing materials, sales scripts and more

  • Drive more traffic to your website

  • Determine which marketing techniques are working and why

Transforming & Optimizing your Business

GETTING YOUR BUSINESS WHERE YOU WANT IT TO BE.

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How can I run my Business more effectively? Running your own business can often feel overwhelming & stressful, making you wonder why you wanted to own your own business in the first place. It doesn’t have to be that way! This past year, we’ve helped Clients with:

  • Determining areas of expertise & niche opportunities

  • Identifying their mission & vision statements

  • Refining their business model

  • How to package & price their product & services

  • Designing marketing plans & tactics

  • Choose the best marketing techniques

  • Developing core messaging & branding strategies

  • Assessing competition & how to stand out in a crowded marketplace

  • Develop your pipeline and nurture leads

  • Getting the business and processes to be more efficient

  • Creating strategies for leveraging time & increasing income

  • Hiring and working with staff & sub-contractors

How can I better help my Clients? By building out a unique skill set, you’ll impress your customers and become more valuable to them. Some of the issues we’ve solved for Clients include:

  • Define the core problems and goals

  • Brainstorming & consensus building

  • Help clients develop/redefine their business model

  • Sales staff training

  • Design marketing plans, launch plans, and campaign calendars

  • Help clients stay focused and on track with projects

  • Know when to educate, when to coach and when to give advice

  • Manage the client relationship/expectations

  • The emotional connection to closing business

Research, Data Analytics & Database Management

IT’S ALL IN THE DETAILS.

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Market research plays an important role in business today by providing valuable information that you need to focus in on your audience and content. Our team focuses on decoding your audience’s most important concern and your content. Understanding your audience has profound implications for your marketing strategy and beyond. From the perspective of developing your content and SEO strategy, it helps you answer vital questions such as: who are your customers? What are their most urgent and pressing concerns? What factors are they focused on in terms of making a buying decision. This information helps you decide what strategy will reach them most effectively on every point from design & copy to keyword research & content deployment.

Even more important is the ability to interpret and analyze the data. The world of keyword research is constantly evolving. What information are Google, Bing and other search engines making available? Understanding what keywords matter for your space and how people are currently finding your site is invaluable information. Don’t forget that A/B testing is an invaluable process in implementing the right campaigns with your target audiences.

Finally, tying this all together is the database for all of this. With increased regulations, CASL (Canadian Anti-Spam Legislation) for example it is paramount to incorporate acquisition and usage timelines into your database protocols. Not only will you have the best data to work with to grow your business, you will also have all the steps in place to protect yourself.

Look to BizMetrics to get the right actionable information and data to make the best of your marketing spend.

Customer Relationship Management (CRM) & Retention

DRIVE LOYALTY, SALES & PROFITS.

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Businesses are always on the hunt for new customers. An often overlooked aspect of small business, is retention. You can save big by understanding and managing your existing customers better.  Most businesses do not obtain or use the information available on existing clients. We provide you a cost effective way to keep your desirable existing customers, happy and engaged. Why ignore this valuable resource for referrals and on-going sales? Rather than just offering a “system”, we know that small business usually can’t afford or get best use from the many CRM software systems in the marketplace. By understanding your customers needs, our approach will allow you to increase business from your existing customers and save money on your lead generation activities too.

Final thoughts

ARE YOU & YOUR BUSINESS READY TO GROW?

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We’ve years of experience and use a number of methodologies to customize the best solution for your needs. Results you can count on, guaranteed. Yes that’s correct, GUARANTEED. Just ask us for details on how we can do that!

WHAT SOME OF OUR CLIENTS HAVE TO SAY ABOUT US

“BizMetrics provided extremely helpful advice and practical business planning for our start-up. Stephan’s ability to steer us in the right direction has been invaluable to us. It is also vitally important that we have trust in our external consultants as we frequently share sensitive and confidential information with them. Stephan has both our respect & trust and we would have no hesitation in recommending his services. Cykkle has benefited from all that Stephan put in place for us.”

MATT S., Partner, Cykkle Inc.

“Stephan helped my mortgage business with marketing & communications strategies, opening up new ways to grow my business. He also brought a number of unique tools and processes that I will be able to use and continue building momentum in my business. His professional approach and confidence on this project was icing on the cake.  I strongly recommend using Stephan and his company to reach the next level of performance in your company.” Sean S.

SEAN S., Mortgage Agent, Mortgage Architects

“We were looking to establish sales of our packaging tear tapes in USA & Canada and to possibly expand our production to include our own manufacturing facility in the Great Lakes area. Stephan and his team solved a number of red tape issues that we never would have been aware. More importantly he helped us identify key new opportunities for us that allowed us to utilize our unused UK plant capacity versus the cost of a new facility at this time. Stephan also connected us the right local legal & finance partners in North America. We are so pleased with the work that Stephan did to help grow our business.” Kristoff H.

KRISTOFF H., Production Manager, BoxPak AG

“We first met Stephan as a speaker at an Accountants conference in Brisbane. We had been trying for better part of a year to break into the North American market, with little to show for our efforts. Stephan brought some brilliant ideas and within a month he had set up a test market program with over a dozen participants. Then he converted every one into a customer. Without hesitation, he’s got the right stuff to make business happen.” Cindy T.

CINDY T., Business Development Manager, Gold Coast Software Pty Ltd

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